In a landmark move that signals a bold new era for Kenyan football, the Football Kenya Federation (FKF) has secured a 10-year sponsorship deal with leading gaming firm SportPesa worth Ksh 1.12 Billion. The partnership kicks off with an initial injection of Ksh 85 Million for the upcoming 2025/26 FKF Premier League season.
The agreement, signed in Nairobi, is seen as a major boost to the sport’s revival, marking the return of substantial private sector support after a prolonged period of financial uncertainty in local football.
“A transformative chapter begins for Kenyan football,” said FKF President Hussein Mohammed. “We extend our gratitude to SportPesa for their belief in our vision. This partnership is a crucial advancement in attracting more collaborations, and we are resolutely committed to upholding the confidence you’ve placed in our hands.”
The FKF leadership acknowledged the challenges that have plagued the sport but expressed optimism that this renewed corporate faith would usher in stability and growth for the FKF Premier League (FKFPL) and beyond.
Among the dignitaries present at the signing was FKF Kakamega Chairman Jeff Mudembei, a member of the FKF National Leagues and Competitions Committee (LCC). He played an active role in lobbying for league clubs to benefit from sustainable funding and was instrumental in shaping the framework of the sponsorship.
“This is a breakthrough,” said Mr. Mudembei. “But if we are to attract and retain such partnerships, we must elevate the packaging of our league. Branding, professionalism, and visibility must improve. The current FKF leadership is doing the groundwork to rebuild the federation’s image — they deserve space and time to deliver.”
He also emphasized that while SportPesa’s commitment is a game-changer, the door remains open for more corporate sponsors to support Kenyan football at different levels.
The SportPesa-FKF deal is expected to support not only prize money for league winners but also go toward enhancing matchday operations, marketing, and administrative support for clubs.
This long-term investment could be the turning point Kenyan football has long awaited — a move that promises to reignite local talent development, competitive standards, and international recognition.
FOOTBALL KENYA FEDERATION KAKAMEGA 